SEO World:

This is a rather short post on a broad topic for controversial Web 3.0 standards. But I was intrigued by a video of the CMO at Intel, Sean Maloney, who recently discussed Web 3.0 trends (The power of a spur of the moment interview using 2008 technology web cam!).

The changing faces of web technology may have been passing you by. But keywords such as viral campaign, video explosion, user-generated content, optimized images, electronics, software development, hardware development, network protocols, internet adoption rate, mobility, hi-def cameras (check out the powerful flip camera and get a free course on how to use it), expansion of notebook devices/functionality, global thinking and people collaboration–these are all elements of the emerging Web 3.0 world.

“Television still forms an emotional connection to many across the globe, but the next three years will see drastic changes in how users connect and interact.”

A most recent report from Morgan Stanley talks about important trends in the internet and search/social media business, and it was released only a few weeks ago.

While full of charts and not too many explanations, it is revealing to see the data, including the work that has gone into discussing usage patterns, social networking, mobile, emerging markets, video and more.

Companies such as Vilixir.com are aiming to lead in this emerging trend, and many other opportunities exist, including people videos embedded on your website.

Download the Morgan Stanley Internet Trends Report. (pdf, 5.69mg) or read it below.

Internet trends 2008 - Upload a doc

Read this doc on Scribd: Internet trends 2008

Finally, you will hear folks referencing Web 3.0 as the “Semantic Web,” and further Semantic Web discussions may be found here.

Use Cases and Case Studies are also available, and warrant further reading for the interested.

So what’s the advice here? Get started with videos (youtube.com to start), a wordpress blog (mine under development), optimize your site/pages and let users and search engines know what the pages are about from keywords on the page (simple, right?). The concepts of natural, topical and non-spammy content, and metadata and titles are important, as are user-friendly designs and sound web information architectures.

Person Sean Maloney

Right click for SmartMenu shortcuts

We know that search engines (Google, Yahoo, MSN) and their associated retrieval technology anno 2008 are not much more sophisticated than they were, in say, 1998–or for that matter, in 1945 when a scientist, Vannevar Bush, released his essay, “As We May Think” (reference Internet Pioneers). The system he references is remarkably similar to modern hypertext.

While new interfaces, video, images, binary streams of any kind you can think of are easily presented into plugins and other “wares,” we are still struggling to get to the “next level” of retrieval technology.

Algorithmic search, human-aided search and meta search engines are par for the course. To create a search engine that can also include artificial intelligence and provide scalability for the massive internet is still far away.

In the meantime, we are having fun with universal search/blended search, local search and such.

So in the spirit of the power of video and the explosion of its use on the internet, I found this interesting film from Los Angeles that uses a “thousand words” with pictures and the human spirit.

When search engines can figure out all the “things” they must capture, retrieve, organize and intellectually present–for example, in this video–we have reached a goal that search engine scientists everywhere would want and that, I hope, captures users the same way it does in the film below.

The final scene says it all.

(the short, semi-pitchy version)…

Today, funnily enough, as Microsoft is making a bid for Yahoo at $44.6 billion to challenge Google and the internet at large, I also make an adjustment in my own landscape:

My new view of the internet launched on February 1, 2008.

Here’s the abridged version of the chronology to this point:

• 2002-2004: “The Platform.” Working at Yahoo!/Overture on content solutions and business applications, and learning advertiser systems. After departure, I start plans for a search consulting firm, make a difference, unravel the SEO mysteries, educate.
• 2005: “The Thinking Year.” Registered Microsaw.com. It sounds great when speaking on the phone, by the way. See the archived version of my funny first home page (to be honest, I was guessing here, not a lot of planning; whipped it out over a weekend). Lots of money (thousands) spent on e-courses, online marketing programs and Google Adwords.
  Key Learning Point: contact mentor(s) early; don’t assume you know it all. I wasted a lot of time and money. Do your market research and set specific goals. Break them into months and quarters. Start simple and think big (long term).
• 2006: The “Building Year.” Immersed in seminars, online courses, forums, technical/app development and client work. Profoundly understood that I had found my niche and how hot it was.
  Key Learning Point: Don’t take on more business than you can handle. Make sure to focus not only on technology but also on the business (read: cash flow). This is the delicate balance of working “on” versus “in” the business. Outsource where you can (offshore is OK, but it requires project management, too).
• 2007: The “Partnership Year.” With new seed money and infrastructure, partnerships and a sales team, able to grow faster and build online presence. Wrote the ultimate SEO book while still trying to keep up.
  Key Learning Point: Learned to (try to) extricate myself from everything involving daily tasking. (This can be a problem for anybody, especially if you love what you do. Learn and force yourself to delegate, and train people to replace you in most daily tasks: Work “on” the business.) Hard lesson: clients run your life, but they mean everything to a business.
• 2008: Chaosmap.com launches search marketing los angeles (story emerging…). Never give up, and trust and enable people to help you. I’m now surrounded by top internet professionals and businesspeople. My biggest challenge day-to-day is how to manage a growing organization, a full family and to make sure clients and employees are taken care of at the same time. I am speaking with Andy Beal, a very successful search marketing business creator and search strategies speaker and author. Why didn’t I do this sooner? I have no clue. Maybe I thought I could do it all…