When a user searches in Google, the results pages show listings with titles, descriptions, url(s), size and other things. Are you optimizing these results in the best way possible? Did you know that you have some control over this, and that it’s the number one underutilized opportunity for upselling your site in these results?
Did you also wonder how to get those multiple authority links in the search results?
Try entering pubcon in Google, and you’ll see the site listed with title and description, but also a number of other links. They are called site links. How do you get this level of authority display for your own site?
And, are you going to this year’s WebMasterWorld Pubcon? It will be my first. It’s a very popular search-marketing conference, if you’re interested.
All the answers to the above are found in the recent snippet video by Google Guy Matt Cutts:
This entry was posted on Saturday, December 1st, 2007 at 10:38 am and is filed under Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.2 Responses to “Where Do ‘Snippets’ Come From? Google Explains.”
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ULTIMATE Guide to Search Engine Optimization
December 5th, 2007 at 2:48 am
it is always nice to learn new things. thank you for this opportunity in your article.
December 11th, 2007 at 1:04 am
Hi gonesail:
Thanks for checking out my blog. If you check my recent blog post (about Top SEO Secrets…) you’ll notice a link to another video in the comments section, that shows how to build these site links… Best, J