Comments on: Who Else Wants More Money From Their Landing Pages?

By: Christopher Kata

Christopher Kata — Sun, 16 Sep 2007 01:27:14 +0000

That’s fantastic information. Much of this we currently do with our clients landing pages already. However, there were a couple of new things that we’ll certainly be trying out.

By: Make more money - without spending more

Make more money - without spending more — Sun, 16 Sep 2007 15:13:34 +0000

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By: Emerson Hartley

Emerson Hartley — Mon, 17 Sep 2007 18:06:23 +0000

Great article. Jupiter Research actually named a medium sized company in San Francisco called www.memetrics.com as the leader in testing and conversion optimization. What’s great is they do offline optimization as well.

By: s

Tue, 18 Sep 2007 16:33:44 +0000

It depends, a little, on what you’re selling, too. If I was buying a piece of software, say, spelling errors in some document wouldn’t bother me quite as much. But, bugs on the page would be a huge turnoff because of the implication. Conversely, if I was buying a tennis racket, I might be less sensitive to page errors.
Generally though, I can’t stand page errors such as broken links - click here to download white paper, but there’s nothing there. Dated copy is also a huge turnoff - copyright 2004 is DOA, even if I otherwise think they’re OK.
The worst of all? Email someone for sales information - here I am ready to buy and I just have this tiny question - and …. nothing. No response, nothing. Ignored? You can guarantee I will never go back. Fill out a long, stupid form and click to submit. Then … nothing happens. No one responds because it got dumped because there was no drive space. Then there’s the form that’s either broken or after you make one error, it tells you to go back and fix the error but when you go back it flushed all the fields! Insanity and another guarantee I am gone forever.
BTW - the whole white paper thing became a wholesale scam about a year ago. These days, about 90% are nothing but a sales pitch. They don’t provide any information and some aren’t even white papers, period.

By: Rachael

Rachael — Wed, 19 Sep 2007 03:25:21 +0000

What are your top 5 best landing pages? I’d love to see examples of the sites you think are doing it the best –

Thanks!

By: Catherine M. Wilson

Catherine M. Wilson — Fri, 12 Oct 2007 14:37:12 +0000

What a great article. We get excellent search engine coverage. We are always on the first or second page but get approximately 50 visitors per day. It’s hard to test results with so few visitors. However, I would love to see those sites you consider doing a great job on landing page.

Catherine